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W 28th St (between Broadway and 6th Ave), NoMad
New York City, New York, USA
40.7477° N · -73.9888° W
Get DirectionsWest 28th Street between Broadway and Sixth Avenue in Manhattan was, from roughly the 1880s through the 1950s, the beating heart of American popular music publishing — a block so densely packed with piano-banging songwriters and sheet-music publishers that a journalist reportedly coined the nickname 'Tin Pan Alley' to evoke the cacophonous sound of competing upright pianos heard through open windows on a summer afternoon. Firms including Shapiro, Bernstein & Co., Leo Feist, and T.B. Harms operated out of these brownstones, producing the songs that defined American popular culture for generations before recordings supplanted sheet music as the primary way music travelled.
The composers who worked in and around this block — Irving Berlin (who started here as a song-plugger), George Gershwin, Cole Porter, Jerome Kern, and many others — wrote what became known as the Great American Songbook. Many were immigrants or their children, working on commission and turning out songs for vaudeville performers, parlour pianists, and later radio broadcasts. The system industrialised songwriting but also concentrated extraordinary talent in a single square block. Carole King and Gerry Goffin, a generation later working in the Brill Building uptown, described their model as the direct heir to this tradition.
The brownstones on West 28th Street still stand, largely occupied today by the wholesale flower market that has been in the neighbourhood for decades. A New York City Department of Records and Information Services marker acknowledges the block's place in music history. The street is freely walkable, and while nothing behind those facades now resembles the world of songwriting factories that made it famous, the physical block — unchanged in form from its heyday — is one of the most significant unremarked streets in American cultural history.
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