Texas International Pop Festival 1969 — Dallas International Motor Speedway

The Texas International Pop Festival, held over Labour Day weekend, August 30 – September 1, 1969, at the Dallas International Motor Speedway in Lewisville, Texas, was billed as 'Texas's Woodstock' and drew an estimated 120,000 attendees. The lineup was remarkable: Led Zeppelin (making one of their early US festival appearances), Janis Joplin, B.B. King, Chicago, Santana, Sly and the Family Stone, Ten Years After, Incredible String Band, and many more. Led Zeppelin's performance is particularly celebrated by collectors and was captured on surviving recordings.

The festival took place just weeks after Woodstock, in the height of the late-1960s outdoor concert boom. Texas had a robust psychedelic music scene — particularly centred on Austin and the 'psychedelic cowboy' movement — and the festival drew audiences from across the South and Southwest. The Motor Speedway site, north of Dallas in what is now suburban Lewisville, provided a large flat area capable of holding festival-scale crowds.

The Dallas International Motor Speedway no longer exists as a racing venue. The area has been absorbed by suburban development in the decades since the festival. No permanent memorial marks the site, though the event is remembered as a defining moment in Texas rock history.