Sgt. Pepper's Cover — 3 Savile Row, London

The "Sgt. Pepper's Lonely Hearts Club Band" cover photograph was shot in Michael Cooper's studio in Chelsea, but the album's cultural context is inseparable from 3 Savile Row in Mayfair — the Apple Corps headquarters where the Beatles' late-period creative and commercial life was centred, and the address from whose rooftop they performed their final live concert on January 30, 1969. The Savile Row rooftop performance — unannounced, bitterly cold, watched by bewildered office workers and eventually stopped by police — is one of the most documented events in rock history and the subject of Peter Jackson's 2021 film "Get Back."

The "Sgt. Pepper" cover itself — designed by Peter Blake and Jann Haworth, photographed by Michael Cooper — was shot at a studio in Chelsea in March 1967 using a tableau of cardboard cut-out figures representing the Beatles' "audience" of famous figures. The four Beatles stand in their Sgt. Pepper bandsman uniforms before this assembled crowd. It is arguably the most analysed album cover in history, and the identities of the figures in the crowd have been the subject of continuous scholarly and fan attention.

The building at 3 Savile Row now houses Abercrombie and Fitch and has no permanent Beatles plaque, though the address is well known to music pilgrims. The rooftop is not accessible to the public, but the street below — in the heart of London's bespoke tailoring district — gives a sense of the incongruity of the Beatles choosing this particular address for their finale. An English Heritage blue plaque acknowledges Apple Corps's presence at the address.