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130 Talbot Road, Notting Hill
London, England, UK
51.5151° N · -0.2001° W
Get DirectionsRough Trade Records was founded by Geoff Travis in 1976 as a record shop at 202 Kensington Park Road in Notting Hill — later moving to 130 Talbot Road — and became a label in 1978, going on to release some of the most important records in British post-punk and independent music history. The Smiths recorded their entire catalogue for Rough Trade; the Strokes signed there; Portishead, the Libertines, the Arcade Fire, Jarvis Cocker, and dozens of other significant acts have released through the label. Travis's singular ear and commitment to artists who operated outside the mainstream made Rough Trade the template for what a serious independent label could be.
The original Talbot Road shop was the physical centre of the British independent music scene in the late 1970s and early 1980s — a place where post-punk records from America and Europe were imported and where the networks that sustained independent music were built. Rough Trade was instrumental in establishing the Cartel, a network of independent regional distributors that gave small labels nationwide distribution without recourse to major label machinery. This infrastructure underpinned the explosion of British independent music across the early 1980s and made the UK's independent sector genuinely viable for the first time.
The original Notting Hill shop has long since closed — the area's transformation into one of London's most expensive neighbourhoods made it untenable — but Rough Trade continues to operate record shops in Brick Lane and Portobello Road, as well as a flagship New York store. The label remains active. The Talbot Road address is now residential, but the streets around it in Notting Hill retain their connection to the West Indian communities that gave the area its cultural distinctiveness and that were neighbours to the independent music scene that Rough Trade helped build.
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