OutKast 'Hey Ya!' — Universal Studios Hollywood

The music video for OutKast's 'Hey Ya!', directed by Bryan Barber and released in August 2003, was filmed over two days on a sound stage at Universal Studios in Los Angeles using sophisticated motion control photography. André 3000 plays all nine members of the fictional band 'The Love Below' simultaneously — a technical feat requiring each performance to be filmed separately against identical backgrounds before being composited into a single frame. The result is a lovingly constructed pastiche of a 1960s Ed Sullivan Show-style broadcast, complete with screaming girls in period costumes who faint on cue and a house band in matching suits.

The concept was deeply considered. André 3000 cited The Beatles' appearance on The Ed Sullivan Show in 1964 as the primary visual reference, and the video's meticulous production design — the lighting rigs, the swooning fans, the coordinated outfits of all nine 'André' iterations — recreates the aesthetic of that era with genuine affection and wit. The use of motion control technology, which had previously been deployed primarily in film production rather than music video, allowed the camera movements to be repeated identically for each character's individual take, making the compositing possible.

Universal Studios Hollywood continues to operate as a major working studio and theme park facility. The sound stage used for the 'Hey Ya!' shoot is one of many on the lot. The video went on to win the Grammy Award for Best Music Video and remains one of the most technically accomplished pop videos of the 2000s — a tribute to mid-century American pop culture made possible by the digital tools of the twenty-first century.